Applied exercise science
Lose the fat.
Keep the muscle.
I'm Johnny Ploke, an exercise scientist and coach. Praxform is how I help busy professionals over 40 get lean and strong, and stay that way, using what the research actually shows.
- Doctoral Candidate, Exercise Science
- M.S.
- NSCA-CSCS
- NASM-CPT
- College kinesiology educator
You run everything well. Except this.
You've built a career and a family people count on. Your body is the one project that keeps slipping. You've tried the salads, the apps, and the YouTube workouts.
The weight comes off, then a busy quarter hits and it comes back. That cycle is common, and it's fixable. It usually comes from plans that ignore your schedule and cost you muscle along the way.
Who I work with
- Professionals and executives over 40 with demanding schedules
- People who have lost weight before and watched it come back
- Anyone on, or considering, GLP-1 medication who wants to keep their muscle
- People who want the reasoning behind every change
The Praxform method
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Audit
We start with your history, training, nutrition, sleep, and schedule, so we fix the right things first.
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Plan
Training and nutrition built around your real calendar. Travel weeks, hotel gyms, and heavy quarters are built in from day one.
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Coach
Weekly check-ins and monthly adjustments. When your life changes, the plan changes with it.
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Keep it
You learn to run this yourself. I want to be the last coach you ever need.
When weight comes off fast, muscle often goes with it, on crash diets and on GLP-1 medication. Muscle keeps you strong and mobile. It's the difference between looking like you lost fat and looking like you lost weight, so every Praxform plan is built to protect it.
Why I do this
I was the heavy kid. I went to fat camp. I've lost weight and gained it back more times than I can count, and I've been both obese and lean.
So when you tell me you've tried everything, I believe you. Then I'll show you what the research says works.
Ready to stop starting over?
Coaching is by application. I keep my roster small so every client gets my full attention. It starts with a 30 minute Health Audit, and you'll leave it with at least one change to make this week.